Insomniac, producer of the epic EDC music festival, will launch this year’s festivities with the inaugural World Party Parade on the Strip. The event, a free and all-ages immersive dance party, will start at 6 p.m. on May 14, the Thursday before the weekend festival, at the Sahara and continue down to Circus Circus. “This vibrant parade will transform the Las Vegas Strip into a celebration of love, unity, and dance-music culture, featuring over 30 art cars equipped with large-scale sound systems, DJs, and hundreds of colorful performers,” per the press release, plus anyone who wants to join in. The announcement adds, “P.L.U.R. strictly enforced.” In case you’re not familiar with the acronym (we weren’t), it stands for Peace, Love, Unity, and Respect.

Source: Las Vegas News